By Sarah J. Collins.
Unless you’ve been living under a rock or don’t care about music, you’ve probably heard about the BTS sensation. But if you haven’t, it’s time to ‘get in the know’. BTS, a short term for “Beyond the Scene” (even though no one really calls them that) is a Korean 7-boy band group that’s making waves in the music industry.
Honestly speaking, I don’t think we’ve seen a band group this popular since the Beatles! You may not agree but the group's achievements speak for themselves. The band has taken the music world by surprise.
Their new album, ‘Map of the Soul: Persona’, which was released in April this year topped the US Billboard 200, subsequently peaking the charts worldwide. They are the first and only Korean act to achieve this feat as of 2019.
The BTS band group is also the first group after the Beatles to have three top-charting albums in a single year (the first two albums being “Love Yourself: Answer” and “Yourself: Tear”).
During the pre-release of their “Map of the Soul: Persona” album, pre-orders were in the neighborhood of 3 million copies plus and the previous two albums – “Love Yourself: Answer” and “Love Yourself: Tear” sold around 2 million copies each and still selling!
This is certainly bigger than the Beatles and One Direction groups. If you followed these two groups, you’d know they were really famous during their time. Now, imagine a bang group that is bigger than both of them.
Even though K-pop music isn’t entirely a new sensation originating from Korea, similar K-pop groups like the BTS are garnering huge followings across the world, making K-pop a well-recognized international movement.
In 2018, BTS was named the second best-selling artists worldwide and in 2019, their recent album, “Map of the Soul: Persona” is the best-selling album in the history of Korean music. Currently named the best-selling artist of all time in South Korea, having sold more than 14 million albums.
Why BTS is awesome.
The success of BTS isn’t a new thing, but there is a difference between being a worldwide icon and just a popular act. They beat out popular music stars like Selena Gomez and Justin Bieber and the rest to win the 2017 Billboard Music Award for Top Social Artists. This makes them the first ever Korean artists to win the BBMA prize.
The group holds various Guinness World Records, including the most viewed music video within 24 hours (records held previously by Taylor Swift and Harry Styles of One Direction). This is indicative of the huge following of BTS.
One of the reasons their music is very popular is because it focuses on the themes of self-love and vulnerability. One known theory is that their music tends towards introspectiveness, emotional and very empowering.
BTS can’t be compared to any other group. Their huge success was never expected nor was it planned. Everything happened organically without any media hype or any of such related.
The K-pop BTS has gained countless successes all over the world for their amazing talent and their hard work is continuing to pay off. I have no atom of doubt that they will continue to achieve new heights as they carry on as international musicians.
Congrats to them!